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One dashboard for analytics, planning, inbox, reports and ads
Metricool connects your social profiles, website and ad accounts so you can see what works, schedule what’s next and answer every message without switching tabs.
Analytics
Followers, reach, engagement and best-performing posts for each network, plus competitor tracking.
Explore analyticsPlanning
A drag-and-drop calendar to schedule posts, reels, stories and carousels, with suggested best times to publish.
Plan your contentInbox
Comments and direct messages from your networks in one place, so nothing stays unresolved.
Open the inboxReporting
Ready-made and custom reports you can brand and send to clients or your team on a schedule.
Build a reportSmartLinks
A link-in-bio page for Instagram and TikTok that turns your feed into clickable traffic you can measure.
Create a SmartLinkAds
Monitor Meta, Google and TikTok ad campaigns next to your organic results to see the full picture.
Track your adsEvery network you post to, side by side
Schedule once and publish everywhere, then compare how each channel performs.
Manage every client brand from one account
Switch between brands in a click, share calendars for approval and send reports that look like your own.
- Separate brand spaces with their own networks, calendar and inbox
- Team members and client access with the permissions you choose
- Scheduled, branded PDF reports for each client
- A free plan to start, upgrade when your portfolio grows
Grow your social media with Metricool
Analytics, planning, inbox and reports in one place. Start on the free plan.
Sign up here No credit card needed for the free plan.